Can generic products differentiate and win mindshare? Yes, even without clinical differentiation, commercial, emotional, and experiential differentiation is possible.
Yes, QR Code on the packshot which ensures patient awareness on how to use the device in Asthma/ COPD Cases. Reminder msg for patients to improve adherence. these few tactics/differentiators are very much accepted in this digital Era & Dr do appreciate for Working & shaping the future of Medicine
A lot can be done in this. The era is moving from Customer/ HCP Acquisition to Patient Acquisition in Pharma
Thank you salil sir for the post- Your post gives us food for thought & will help Industry Leaders to go beyond the pill in Pharma Marketing
Yes, QR Code on the packshot which ensures patient awareness on how to use the device in Asthma/ COPD Cases. Reminder msg for patients to improve adherence. these few tactics/differentiators are very much accepted in this digital Era & Dr do appreciate for Working & shaping the future of Medicine
A lot can be done in this. The era is moving from Customer/ HCP Acquisition to Patient Acquisition in Pharma
Thank you salil sir for the post- Your post gives us food for thought & will help Industry Leaders to go beyond the pill in Pharma Marketing